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You're invited to the BIGGEST and BEST FOOD SHOW in the country: WOFEX 2010, now in 2 locations - World Trade Center & SMX Aug 4-7, 2010
With the remarkable success of WOFEX 2009, World Food Expo continues to be the food and beverage industry’s main source of supply solutions.
The phenomenal rise of the event in terms of exhibitor bookings, visitor traffic and sales generated has reinforced its growing importance in the industry.
WOFEX 2010 will be held from August 4 to 7, 2010 at both World Trade Center and SMX Convention Center, Metro Manila, Philippines and we invite you to be part of our continued growth.
Dubbed as “The Ultimate Food Show Experience”, WOFEX continues to co-locate events that bring together all segments of the food and beverage industry.
As we bring together buyers and sellers, your participation in WOFEX 2010 might as well be the best business decision you will make.
Also being introduced for 2010 is the 1ST PHILIPPINE CULINARY CUP, destined to be the most prestigious culinary competition in the country where the best meet to compete!
Experience why WOFEX is the Philippines’ biggest & most anticipated food show.
WORLD TRADE CENTER ACTIVITIES
AUG 4, 2009 (DAY 1 – WED)
TASTE EXPO STAGE
10am Cake Decorating
12nn Cooking Demo with Sunbest
1pm Cooking for your Heart with Omega 3 - The Nutrition Way to Live by Chef Erling Rune, Royal Norwegian
2pm Korean Cooking
3pm Sugar-free Cakes by Sweet Nothings
4pm Texture & Flavor A Culinary Demo by Mapua Institute of Technology
ANNEX STAGE
10am Search for the Home Cook#11
SEMINAR ROOM A
10am The Local & Western Style of Sausage Making (P800)
3pm Make Your Menus Work for You by Blue Plate Consultancy (P800
SEMINAR ROOM B
10am The Magic of Beverage Packaging by San Miguel Yamamura Packaging Corporation
12pm Commissary Systems and Procedures
2pm Understanding the Cold Chain by Cheepuck Refrigeration, Inc.
4pm Shelf-life of Food Products
SEMINAR ROOM C
11am-5pm Commercial Breadmaking and Bakery Management (P800) -
Functions of ingredients, proportions and product formulations, equipment and material sourcing, costing and pricing, bakery management.
AUG 5, 2010 (DAY 2 – THU)
TASTE EXPO STAGE
10am Filo Pastry Dessert Recipes
12nn Innovating Your Cooking Experience… 100% Healthy, Fast and Easy
1pm Mediterranean Cuisine
2pm Creative Ice Cream Creations
3pm Bartending Activity
ANNEX STAGE
10am Learn from A Successful Food Entrepreneur
12nn New Food Business that You Can Start
1pm Which is Better Add-On Value to your Business.. Coffee or Ice Cream?
2pm Going Back to Basic (Pugon, Palayok, Atbp.)
3pm Growing Your Own Herb Garden
4pm Go Organic: Organic Agriculture & Standard Certification
SEMINAR ROOM A
10am Small Capital in Fish Processing Business (P500)
3pm Hopia Making the Old-Fashioned Way (P800)
SEMINAR ROOM B
10am Coffee Business Seminar by Equilibrium Intertrade Corp.
1pm Ingredients of Success- A Ferna Food Service Demonstration
SEMINAR ROOM C
11- 5pm Restaurant Business Management (P800) -
Coffee shop, ethnic, gourmet, seafood and health food restaurants; menu planning; site selection; equipment, furnishings; personnel administration; marketing, advertising; cost control.
AUG 6, 2010 (DAY 3 – FRI)
TASTE EXPO STAGE
10am More About Aussie Meat
12pm Cooking Demo with Sunbest
1pm Romantic Healthy Seafood, Dinner for Two - Let It Become Your Lifestyle by Chef Erling Rune, Royal Norwegian
2pm Delicious Yet Easy-to-Prepare Recipes by Century Pacific Foodservice
3pm A Culinary Session with the Sunnex Chef
ANNEX STAGE
10am Crispy Dough
12nn How to Set-up a Rotisserie Business
1pm Halal New Trends & New Markets
2pm Are You Serving Safe Food?
SEMINAR ROOM A
10am How to Apply your Business Loan or Microfinancing
12pm Business Planning & Feasibility Study (TBA)
2pm Money From Food Blogs (TBA)
4pm Franchising and Trade Marking Your Business by RK Franchise
SEMINAR ROOM B
10am Packaging Solutions for the Future
1pm Adding Business to Your Business
4pm Brew Profits From Coffee by Allegro
SEMINAR ROOM C
11am- 5pm How to Start your Own Catering Business (P800) - Menu Planning, Costing, Table Setting, Equipment Essentials
AUG 7, 2010 (DAY 4 – SAT)
TASTE EXPO STAGE
10am European Breads
12nn South Beach Diet
1pm Understanding Tea Variations
2pm Delicious Yet Easy-to-Prepare Recipes by Century Pacific Foodservice
3pm A to Z's in Opening a Food Establishment
4pm New Trends in Mocktails and Cocktails by Allegro Beverage Corp
ANNEX STAGE
10am- 4pm Search for the Cook Idol The Apron Show
SEMINAR ROOM A
10am The Art of Food Plating (P500)
12nn Appetite of Food Photography (P500)
3pm Methods & Techniques in Soups, Sauces and Gravies (P500)
SEMINAR ROOM B
10am Food Concepts: Why Copy ... Innovate!
12nn Reinventing your Brand
2pm Trends in Kitchen Layout
4pm Baking with the Pros
SEMINAR ROOM C
11am- 5pm Establishing an Import & Export Business (P800) - Business registration, identify export products, general procedures, types of letters of credit, preparing your export goods, collection of export proceeds, types of export financing, preparing and attending trade fairs.
SMX CONVENTION CENTER ACTIVITIES
1ST PHILIPPINE CULINARY CUP
AUG. 4, 2010 (DAY 1 - WED)
9am Wedding Cakes P2
9am Plated Desserts P1
8:30-10:00 Filipino Cuisine Challenge K1
10:30-12nn Filipino Cuisine Challenge K1
1-2pm Young Chefs Team Challenge K2
2:30-3:30 Young Chefs Team Challenge K2
10am - 7pm Barista Elimination – Student Division B1
5pm Awarding Ceremonies
AUG. 5, 2010 (DAY 2 - THU)
9am Pastry Bakery Showpiece P3
9am Pralines and Petit Fours P4
9-10am Hospital Chefs Team Challenge K3
10:30-12nn Hospital Chefs Team Challenge K3
12-1pm US Meat or Poultry K4
1:30-2:30 US Meat or Poultry K4
10am - 6pm Barista Eliminations B1
3-4:00 Local Fish or Seafood K5
4:30-5:30pm Local Fish or Seafood K5
10am - 2pm Cocktail Mixing Finals B3
3pm - 7pm Barista Elimination (Professional Division) B1
5pm Awarding Ceremonies
AUGUST 6, 2010 (DAY 3 - THU)
9-10:30am Dress the Cake P5
11-12:30pm Dress the Cake P5
1-2pm Pasta K6
2:30-3:30pm Pasta K6
4-5pm Ice Breakers (Ice Carving Competition) K7
10am - 2pm Barista Finals Round- Student Division B1
3pm - 7pm Barista Finals Round – Prof. Division B1
5pm Awarding Ceremonies
AUGUST 7, 2010 (DAY 4 - FRI)
9-10:30am Young Pastry Chefs Chocolate Cake P6
11-12:30am Young Pastry Chefs Chocolate Cake P6
4-5pm Ice Breakers (Ice Carving Competition) K7
10am - 6pm Monin Philippine Open Flair Challenge B2
4pm Awarding Ceremonies
USDA PAVILION ACTIVTIES
AUG. 4, 2010 (DAY 1 - WED)
10:30am - 12:30pm TBA
12:00nn - 1:00pm Pasta Delights with US Dry Beans, Peas & Lentils: Be Fit. Be Fab! by Chef Ojie Reloj
1:30pm - 3:30pm Reinvent your Pizza With the Cheese Dude! Presented by the California Milk Advisory Board by Mr. Mark Todd “The Cheese Dude”
4:30pm - 6:30pm Mix Plant: Fresh & Quick in every Mix by Chef Michael Bautista
AUG. 5, 2010 (DAY 2 - THU)
10:30am - 12:30pm California Raisins – The Versatile Ingredient by Mr Lim Kim Wah & Ms Mia Manuel
1:30pm - 3:30pm Reinvent your Pizza With the Cheese Dude! Presented by the California Milk Advisory Board by Mr. Mark Todd “The Cheese Dude”
4:30pm - 5:30pm “U.S. Craft Beer: Know the difference, Love the taste!” by Mr. Morgan McGilray
5:30pm - 6:30pm The Perfect Blend : California Wine with Your Food by Ms. Kathy Santos
AUG. 6, 2010 (DAY 3 - FRI)
10:30am - 12:30pm California Raisins – The Versatile Ingredient by Mr Lim Kim Wah & Ms Aileen Anastacio
12:45pm - 2:15pm ICF's Blue Plate Special Presents: STEAK 'N' TATERS by Chef Jason Stacey
2;30pm - 6:30pm Beyond Burgers and Fries: Let's Do American Cooking! by Chef Joey Carpo
AUG. 7, 2010 (DAY 4- SAT)
11:00am - 6:00pm Techniques in Cooking U.S. Poultry: Asian/ Western Style by Chef Anthony Abad
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